Nike Paris Innovation

CREATIVE DIRECTION, DESIGN, FABRICATION &
PRODUCTION BY BLUE REVOLVER INC.

GRAPHIC DESIGN
Katy Wai, Evelyn Luu, Aoran Ma, Sean Binay

SPATIAL DESIGN
Mateus Comparato, Tunde Adejare,
Mohamed Rezk

PHOTOGRAPHY
Ivan Mathie

For “Nike On Air,” an exhibition of innovation held at Palais Brongniart in Paris, Blue Revolver created an an immersive and sensorial environment that showcased the rich history and limitless future of Nike Air. Across 4 distinct rooms, 6 massive statues and countless immersive displays, Blue Revolver took guests on a journey from past to present to future and beyond, to demonstrate the endless impact of Nike Air on athletes and culture at large. With over 40 elite athletes participating in the presentation, Nike revealed its Athlete-Imagined Revolution by premiering its new kits for the upcoming Paris 2024 Games and started the next chapter in the story of Air.