CREATIVE DIRECTION, DESIGN, FABRICATION & PRODUCTION BY BLUE REVOLVER INC.

GRAPHIC DESIGN
Evelyn Luu, Michelle Bac, Katy Wai 

SENIOR SPATIAL DESIGNER
Mateus Comparato

SPATIAL DESIGN
Luke Todd, Yuting Chang, Hyunoh Chang, Michelle Antonorsi, Jon Warner

PHOTOGRAPHY
Ivan Mathie

For the Look of Victory exhibition in New York City, Nike presented a bold celebration of daring energy and fearless self-expression. This immersive experience featured five distinct zones, each highlighting athletes who defy limits and lead the way in both sport and style. Through striking graphic elements and immersive spatial elements, Blue Revolver Inc showcased Nike’s commitment to innovation and the powerful stories behind their athletes. The design celebrated victory, resilience, and the intersection of sport and fashion, inspiring visitors to embrace their own path to greatness.