KATY WAI

︎ I’m a visual designer focusing in transmedia and brand identity ︎ ︎


Desert Daze



FALL 2022

GRAPHIC DESIGN
Katy Wai

INSTRUCTOR
Geoff  Brewerton
Desert Daze is a music festival that is nestled near Lake Perris in Joshua Tree, California. Surrounded by the region’s picturesque backdrop, the festival celebrates music through the lens of human connection, nature, art, and holistic experiences. Inspired by this intersection of nature and creativity, I created experimental 3D typefaces and visual elements, drawing from the landscape of Joshua Tree.








︎︎︎ Printed Collaterals


︎︎︎ Takeaway Booklet


︎︎︎  Swag Items


︎︎︎  Apparel 



︎︎︎  Web and Social Media


︎︎︎ Wayfinding and Signage



(Graphic Designer)







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