Desert Daze
︎︎︎ Fall 2022
︎︎︎ Brand Identity
︎︎︎ Print
︎︎︎ 3D rendering
Desert Daze, nestled near Lake Perris in Joshua Tree, California, is more than just a music festival. It's a unique celebration that weaves together music, nature, and well-being. At Desert Daze, the picturesque desert landscape serves as the backdrop for a diverse array of experiences. Beyond the captivating musicalperformances, it invites the festival-goers to embrace the serenity of the environment with holistic activities such as meditation and yoga.
︎︎︎ Posters
Surrounded by the lake and a vast range of desert and its elements, nature plays an important role in enhancing the experience. To highlight that, I developed 3D rendered typography inspired by the natural elements present in the desert.
︎︎︎ Print Application
︎︎︎ Apparel
︎︎︎ Web and Social Media
︎︎︎ Wayfinding and Signage
